Your First Birthday Is Our Marketing Bonanza

Watch your wallet around this one

Watch your wallet around this one

First birthday yesterday! The party over the weekend was sweet; our little guy was overtired at the end and didn’t sleep well last night, but all the same: awww. And I must say that baking my child’s very first birthday cake–come to think of it, his first cake, period–turned me all gooey inside. If only he knew he was having the experience, or could recall it, we’d be able to share fond memories of it someday.

Then again, we could’ve just ordered the whole event in. Because, a few weeks ago, we received a lovely reminder in the mail from Babies ‘R’ Us. (I will save my spleen-venting about B’R’U for another post. Let me just note that shopping there is about as nice as going to the DMV. In a Soviet bloc country, around 1965. Except less clean.) Anyway, they’d sent us a super-helpful checklist of ALL THE THINGS NOT TO FORGET as your child’s first birthday party approaches. Six weeks out: invitations. Closer in: registering for gifts, decorations, various other purchasables.

Did I mention that he will be physically incapable of remembering any of this? Ever?

Did I also mention that we never gave this store his birthdate? I assume they extrapolated from a baby-shower registry, a move that, frankly, carries a certain amount of horrifying risk (for starters, some baby stores have a hard time taking parents of stillborns off their chipper mailing lists).

In any case, I clearly ought to feel far more inadequate than I do, because the only decorating we did was tie a couple of balloons to tie to his chair (which he spent much of the afternoon batting around, enjoying himself immensely). Clearly, we iz doin it wrong.

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About Christopher

Christopher Bonanos is a senior editor at New York magazine, where he works on arts and urban-affairs coverage (and a few other things). He and his wife live smack in the middle of midtown Manhattan, where their son was born in March 2009. Both parents are very happy, and very tired.

2 thoughts on “Your First Birthday Is Our Marketing Bonanza

  1. I have to be honest, my sister sent me a link to her son’s 1st birthday registry on myregistry.com and it was actually a huge help. I don’t have kids myself and I wasn’t sure what kind of things are age appropriate, not to mention our parents shower the little tyke with gifts on a near weekly basis, so I didn’t know what he already had. While I don’t think babies r us should send you those reminders unprompted, I will say there is something to be said about birthday registries purely for the family’s sake.

  2. Congratulations to you guys. We also had the shitty night/nights of sleep following epic overstimulation. I googled first birthday traditions” awhile before our party to see if there was anything big the grandparents might complain about and ended up with a buncha stuff about charcter theme parties. Uh…what? If Henry were to understand or care, the theme to his party would have to be “Things That Stack!” if we are going on a one year old’s taste, not SpongeBob.

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