According to Ad Age, Coca-Cola has decided to find “digital influencers” in South Korea to help sell their carbonated beverages. Digital influencer, I should point out, means in this case–Mommy blogger.
Now I don’t know what kind of Mommy bloggers they have over in South Korea, but here in the USA, I’d say that the man blogger is just as digitally influential. Actually, what I should say is that the daddy bloggers are just as digitally non-influential as the mommy bloggers. In fact, if I were a giant corporate behemoth hawking unhealthy sodas and a smile, why would I want to be associated in the minds of the buying public with either group?
Who knows. But if Coca-cola is looking to waste its money on parent blogs, I think a bit of the corporate largesse should come the DadWagon way. Fair is fair. And I think we’re pretty big in Japan.