Anti-Dad Blogger Bias in Asia

Why men don't make good corporate sponsors

Why men don't make good corporate sponsors

According to Ad Age, Coca-Cola has decided to find “digital influencers” in South Korea to help sell their carbonated beverages. Digital influencer, I should point out, means in this case–Mommy blogger.

Now I don’t know what kind of Mommy bloggers they have over in South Korea, but here in the USA, I’d say that the man blogger is just as digitally influential. Actually, what I should say is that the daddy bloggers are just as digitally non-influential as the mommy bloggers. In fact, if I were a giant corporate behemoth hawking unhealthy sodas and a smile, why would I want to be associated in the minds of the buying public with either group?

Who knows. But if Coca-cola is looking to waste its money on parent blogs, I think a bit of the corporate largesse should come the DadWagon way. Fair is fair. And I think we’re pretty big in Japan.

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About Theodore

Theodore Ross is an editor of Harper’s Magazine. His writing has appeared in Harper’s, Saveur, Tin House, the Mississippi Review, and (of course), the Vietnam News. He grew up in New York City by way of Gulfport, MS, and as a teen played the evil Nazi, Toht, in Raiders of the Lost Ark: The Adaptation. He lives with his son, J.P. in Brooklyn, and is currently working on a book about Crypto-Jews.

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