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Crib, Cradle, Car

March 14th, 2013  |  by  |  Published in Uncategorized

This post was sponsored by Fiat and the new Fiat 500L: Significantly larger than the iconic Fiat 500, and plenty big enough for a family of five. For more information on sponsored posts, read the bottom of our About Page.

Crib, cradle, car: these are, apparently, the three main sleep-inducers for the modern family. This we know because of a recent study that showed that new UK parents drive an average of 1,300 miles a year just trying to get their children to sleep. And, as the Daily Mail pointed out, the fathers as a separate category are even rangier than that, driving an astonishing 1,827 miles in the first year of their child’s life. That’s the equivalent of three Le Mans endurance races, except there’s not always second driver to take over when you get fatigued.

At least there isn’t for the self-described “baby chauffer”  in Fiat’s dad-centered video followup to Fiat’s The Motherhood video. This installment, called The Fatherhood (Fiat 500L 12″ Remix), begins with an identifiable scene: mom packs the two mewling infants in the back car seats and then shuts the door so the father can drive off in the hopes the children will finally settle down. The car door shutting serves as the downbeat for a retro musical take on the road rules of being a first-time dad, as some satirical New Wave synth pop kicks off (think The Human League and their ilk). Whether or not that’s your jam, readers of this blog will be glad to see the lyrics laced with the kind of self-pity and regret we often indulge in here:

It’s fine because I love you / And I will never trade your mother
But in the future I’ll be abstinent / Or double up the rubber

There must be an element of sleep-deprived hallucination involved here—soon he’s seeing singing wood nymph and dancing unicorn, which is usually a firm sign of mental distortion—which could also explain the teleportation directly back to the sounds of early-80’s Sheffield. The good news here—for the driver, for Fiat, and for the babies—is that despite his solipsism, sleeplessness and hallucinations, the father manages to drive safely enough to arrive unscathed back in front of his home.

Except, just then, the infants wake up. And thus, perhaps, was a sequel to The Fatherhood (Fiat 500L 12″ Remix) born.

Until then, here’s the video, on YouTube:


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