DADWAGON

We here at Dadwagon have had plenty to say about the marketing of diapers, on the grounds that it’s both ridiculous and sexist. What we haven’t seen is an ad that deals with the contents of a disposable diaper. Disgustingly. Till now! Take a very close look, via Copyranter, at this ad. (Yes, it’s for [...]

Theodore just brought us word that diaper companies are starting to pay a bit more attention to the fact that dads, and not just moms, wipe shit off their kids’ butts. Now I want to ask a question not addressed by the Times article (written by my friend Andrew Adam “No, not that Andy Newman” Newman): Who [...]

As I think I proved with some degree of mathematical precision in my installment of this week’s Tantrum, men are still relevant. Except apparently when it comes to marketing for diapers, according to the Times: Fathers are changing more diapers than ever, but you would never guess that while walking down the diaper aisle, where [...]

First birthday yesterday! The party over the weekend was sweet; our little guy was overtired at the end and didn’t sleep well last night, but all the same: awww. And I must say that baking my child’s very first birthday cake–come to think of it, his first cake, period–turned me all gooey inside. If only [...]